How to Remove ProductReview.com.au Reviews (2026 Guide)

Read the review against the ProductReview Posting Guidelines and write down the line it breaks. You need that line later, in the report and in any follow-up.

Not a basis for removal. A one-star from a customer who had a bad job. A review you believe is factually wrong. ProductReview's own help article on reported reviews says that provided the review meets the Posting Guidelines, simply disagreeing with it does not necessitate its removal, and that the platform does not endorse or make judgments on the factual validity of reviews. Its guidance to brands puts it harder still: ProductReview does not arbitrate or referee factual disputes, and it recommends responding to the review with a correction instead.

A basis for removal. The review names a staff member or carries the reviewer's full name, email or postal address. It contains a personal attack, swearing, or vilification of race, culture, beliefs or gender. It sits on the wrong listing. The reviewer never used the product or service at all. The reviewer is affiliated with the listing, which the guidelines define to include past and present employees and the family and friends of employees. There is a run of suspiciously positive reviews full of marketing language.

If you would rather not run this yourself, our ProductReview.com.au review removal service assesses each review against the guidelines first and charges only when one comes down.

ProductReview sets this out in How do I remove my review?. Before deleting, it suggests three alternatives, and they matter if you are the business asking a customer to take a review down:

• The problem was fixed. ProductReview suggests posting a second review describing the newer experience rather than deleting the first one.
• Privacy. It suggests editing the review to strip personal details, provided a company official has not already responded, or changing your public display name.
• A business asked you to remove it. This is where ProductReview pushes back hardest. It tells reviewers that provided the review is an expression of opinion rather than a statement of fact, and was honestly held at the time, they are protected by law and should not feel legally threatened by anyone to remove it.

So if you are a business owner planning to ask a customer for a deletion, ask once, after the problem is actually fixed, and ask plainly. Offering anything in return runs into the incentivised review rules, which require that any incentive be offered equally to likely complimentary and likely critical consumers, that the reviewer be told the incentive stands whether the review is positive or negative, and that the incentive be prominently disclosed.

From For brands: Which content should you report?, the content ProductReview asks you to report:

• Personal details. Names of employees, the reviewer's own full name, email addresses, postal details.
• Personal attacks, swearing, vilifying comments. Attacks on staff or on other reviewers, offensive language, comments that can be considered vilifying.
• Wrong listing. ProductReview says its Content Team can move a review to the correct listing page.
• The reviewer did not use the product or service. With a caveat worth knowing before you file: for services, a review may still be valid if the reviewer used part of the service or experienced only the pre-sale stage, and may still be valid if it was submitted on behalf of someone unable to submit it themselves.
• A pattern of overly positive reviews or marketing speak. This one is for reporting a competitor's listing.
• The reviewer is affiliated with the listing. Report it where that is obvious from the content.

And the four reports ProductReview tells you not to make:

• That the username does not match anyone in your customer database. ProductReview says plainly that many genuine reviewers use non-identifying nicknames, and the Posting Guidelines repeat that this alone is insufficient evidence a review is fake.
• That the reviewer got the facts wrong or stated mistruths. ProductReview cannot act as a finder of facts.
• That the reviewer has only ever posted one review.
• That the reviewer has not responded to you.

ProductReview also notes it is unable to reply to content flagged by brand managers who have not signed up to the Brand Management Platform.

The flow is in For brands: How do I report a review?:

1. Open the post you want to report
2. Click More in the bottom right-hand corner
3. Click Report
4. State which guideline the content breaches and attach what proves it

Then watch it in the Brand Management Platform. Open the Tickets section and select Flags under Type. ProductReview says that from the Flagged Content section you can see each report and its processed status, reply to the Content Team about a specific report, and close a report yourself with the Mark as processed button.

Two things ProductReview states that change how you file. It will not reply to every request, though it says every one is investigated. And it asks you to keep the report confidential, because informing the reviewer or publicising that you have reported them may cause disruptions in processing the report. Do not tell the customer you have flagged their review.

Writing the report: name the guideline, quote the words that breach it, attach the record. For a non-customer claim that means your order or job records for the period, not an assertion that the name is unfamiliar. For an affiliation claim it means what shows the link. A report that says the review is unfair and attaches nothing is the version that comes back processed with the review still up.

ProductReview sets out three routes in How do I respond to reviews?. Brand managers get alert emails on new reviews and can click through to reply as an official representative; the Reviews tab of the Brand Management Platform does the same; and landing on the public listing while signed in to a brand manager account also lets you reply.

Its best practices for responding set the bounds, and they are also the bounds of your own Posting Guidelines obligations as a poster. Responses should be calm, impartial, professional, respectful, relevant, mindful of privacy and non-commercial. ProductReview is explicit that unless a reviewer has chosen to disclose their personal details you must not post information that could identify them, and that it reserves the right to remove external links it deems inappropriate.

It also spends most of that article arguing against template replies, on the grounds that consumers read a listing top to bottom and notice the same paragraph four times, and that templates get posted with the wrong name in them. Where a correction is what you want on the record, that correction is the reply ProductReview recommends in place of a report, so it is worth writing properly once.

Hold the reply while a report is open. Your comment is part of what the reviewer sees, and it often brings a quiet review back to life with added detail.

Before refiling, know the tripwire. ProductReview reserves the right to display a notice on your listing page if it believes removal requests are being used to unjustly suppress legitimate reviews through legal demand letters, and it publishes the text it may run: that frivolous or copious takedown requests submitted to manipulate consumer feedback may be treated by the ACCC as contravening Australian Consumer Law, and that it reserves the right to pass relevant information to the ACCC. A volume strategy on this platform can end with a red notice above every review on your listing.

Where a specialist filing differs:

• Each review is assessed against the Posting Guidelines before anything is filed, so reviews with no guideline behind them are named as ineligible rather than reported and lost.
• The record is assembled per review first, dated before the review appeared.
• The filing names one guideline and proves it, instead of listing everything wrong with the customer.
• The filing count stays low on purpose, for the reason above.

Repvive runs this on ProductReview on a pay-after-removal basis. No removal, no fee. If you have already reported and been declined, say what you submitted, so the next filing is not the one ProductReview has already processed.